Album advert (DIGIPACK)

For our project we also had to create an advert to advertise the album and artist, for this, we wanted to use footage from the music video to create promotion for the video also as it would be for the main single on the album.

To start, we chose a picture snapshot from the footage we shot for the video, of the artists guitar laying broken on the floor. However This shot may not make it into the actual video and this is why we decided to use it. Going against the initial idea of using footage from the video , this image would be still in the context of the video, as it relates to the events that unfold during the video; however the fact that it might not make the final cut creates even more appeal; due to the fact that it hints on the events of the video and is almost an exclusive image, not used anywhere else. This makes the advert more interesting as the fans will want to watch the video to understand the meaning behind the image.

Next, we added in the band logo in the top to advertise the artist.

and then added in a screenshot of the album cover and the date of the release, keeping the neon colours and glow effects added in. As well as adding some large white text advertising that is is the artists debut album.
 
after this we added in some smoke to compliment the glows, and also put the album name layered under the guitar.

Finally adding further neon glows, to the album name, to finish off the advert.