Today we went out filming for our video, however as a lot of the shots we took were not suitable due to weather compromising the lighting etc , as well as we felt we needed to tweak the shot list and add / remove some.

After commencing with the sourcing of our costumes we started gathering pictures of the exact items being used and so we could check them off our list .

After starting to gather and source our props / costume items for the video, we have decided to change the decision of a plain white long-line t-shirt , for a white levi's t shirt, this is because it will be easier for us to source (not having to go out and purchase) meaning filming can commence sooner, as we would either have to go out and buy the shirt  , or wait for delivery, adding further complication to the project and taking the scheduling out of our hands is not something we want to do.

We also had considered changing for popular indie brand "stussy" shown below :
however the same issues arose, as we would have to pay €30 plus international delivery for the item , and then need to consider how much time will be lost waiting for the item.

After Choosing our name for our band, the next objective in terms of creating our artists identity was to come up with the iconic font/logo to represent our band. This was following on from the research we did on how existing bands like the fray/Bastille use their iconic logo/font as almost a trademark for their brand that fans can easily recognise.

We have been trying to narrow down our target audience, we have had numerous discussions, we have come up with a broad age range that we are likely to target and that is 15-25. This is because we believe that this age group will be more involved with the struggles of relationships and jealousy, while also being old enough for us to create a complex narrative for the video.

For our main task I have been trying to find potential locations for the video, so far the search has been fruitless but I have come up with a list of locations for consideration, they are;

London - Camden, Leicester Square ect...
Cambridge - City center
Chelmsford - City center

We also have come up with a list of sub locations that will not be key to the main task, they are;

Living room
Kitchen
Street
Bedroom

These will hopefully allow us to create a powerful music video to the song we have chosen

In a recent audience feedback session we were discussing potential artists names, the two names were Neon Island and Liquid Noir. 

Green screen's are an important part of music videos as they provide a way to add special effects that might not be able  to achieve without, for example having footage of a car going down the road but not having the time or budget to be able to actually film in the road.

One idea we have come up with for the main task is to have the main character pose in the same position in different locations, this process is called stop motion and if we do this we feel like it will be effective because it will show off a very difficult technique that will prove to aid our final product be the best it can be.

We also have at least one girl in our video; playing possibly the girl that the main character is thinking about, and with the scenes with both of them in.

Another location to consider , was for a field / desolate location.

After deciding on the base look for our artist , we also need to think about other characters in our video and what they will be wearing , as well as the costume for the artists costume change.

For our video , we are planning to film in multiple locations , they have to be fairly diverse and odd , so we will need to plan carefully.

For our artist , we want to stick very traditional with the indie look in terms of costume.  However we would be using many different costumes throughout the video due to the narrative we have chosen. However we feel it is a strong idea to come up with a base costume to return to between shots where his costume is changed for narrative purposes.

After all agreeing on the look we were searching for with our font/logo , we decided to begin searching for fonts.
"Neon lights" was a more retro choice  for the font , however we felt it may be too arcade like for our identity .
"Prisma", was our next discovery: we like the disco element for this font as it fits the "neon" element well, is easy to read and stands out well.
"Akka" is similar to the previous font "prisma" however uses the curves found in other fonts instead of sharp lines.

One scene we think would work particularly well at demonstrating the oddness of the things happening , as well as the fact the actor seems completely oblivious to everything around him , is while he is sitting on a bench singing to the camera , someone is either cutting his hair , or radically changing the actors hair seemingly without him noticing. 

When we were tasked with starting to plan our video , we at first were not sure where to start, coming up with an overall idea; of having the actor almost suspended in the video , with the location changing around him , and different random and wacky things happening to him while he is locked into the camera signing the song . This idea relates both to how a large part of indie videos is the odd things happening that aren't always explained, as well as the link to the lyrics and how he is fixated thinking about an unnamed girl . oblivious to the things happening to him/ around him , will represent the fixation on this girl , who we presume he will be singing to through the camera , however as the lyrics use "thinking about you" we can use his signing to the camera as him singing to the audience, that he is thinking about them; creating a parasocial relationship between the artist and the audience . 

Due to the slow start , and the range of different things that happens to the character , we feel that a more "out there" and abrupt ending would be better , as a slow drawn out ending wouldn't suit our video.