Being a band that falls under the bracket/genre we were leaning towards, I felt it would be a good idea to take a look at one of Don Broco's Videos for a micro element that they always utilise for effect heavily : Mise en scene.
In all of their videos there is obvious evidence of the setting ,costuming, lighting, scenery, props and much more to create the desired effect to match the song. I have chosen to focus specifically on "Money Power Fame" https://www.youtube.com/watch?v=oHcEFB7D6WU
For starters, the song is one of the bands "heavier" ventures, opting for a more metal feel in some elements however at the same time keeping to the bands routes and staying relatively Indie/rock throughout the majority of the song. The song fits onto their newest release "Automatic" which itself was said to aim to a more "diverse and refined don broco sound" to their fans.
Upon listening to the samples from their album: https://itunes.apple.com/gb/album/automatic-deluxe/id985952418 , it is easy to come to the conclusion this song and "what you do to me" are designed to be the songs blared out through fans speakers to release pent up anger and frustration, which can cater towards the darker side of rock as a genre, and more of a nod to older sounds of green day etc, instead of more modern "rock" bands who go for softer sounds. From this we could expect the video for the song to be darker, grittier, and more "in your face" than the slicker "Automatic" which has a more contempary "pop/rock" feel.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHlqiLKwr2DZFxxR7DRAwxo1IzVeiTxGfCVUrXy6kFSveRtQ-UYW-HZ8KFZEfe8HhlZFVwQT_buptDhg3QHUfNBWL_5x6ZLRz18GS_5_npLvy-LVNBN4SFb3mnEGhbUXRq1F8qXMtvg5lp/s400/Screenshot+2015-09-24+21.12.22.png)
Just as the songs main riff comes in right at the start, we see the main actress in the video's eyes shown close up with dark full on eyeliner, fitting the image of what fans of this heavier sound, would possibly be attracted to, or aim to look like themselves. we come back and see her in the rest of the video, with over the top make up and hair, which is typical of the rock genre to almost objectify females, and the band have been critisized before for purely using women as "sex symbols" in their videos. Which could be suggested coming from "hold on" , and "whole truth" 's respective videos. That also use heavy make up, underdressed, and raunchy representations of women.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge4JFSUwPZjSnz31MNFCCFuukoKF267JJEFvGfo1z9Mu-aNxNbXCcEqI9PiERD6nPlwKfefzVmK1BSg9J7EN74NA0h759txc5VbKud9K9699E6BmefgWYXFFwx_Ib7EDY71nk3zlLTLAtH/s320/Screenshot+2015-09-24+21.33.27.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv9InsCdub-KT8QGrtdslyn9Tb74lUN2rlKwObF2OAuvq92TRugJUwlDahII-uLYG5Zrp8cMbjSFhRrlBC-hU5GW6NzJSS3AbadR2sdYYnH14YulOAVBkT7JGJ-1PdVrR-K6grIVF1GH-o/s320/Screenshot+2015-09-24+21.53.39.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxEJ0LzHg-QtzOmBhV8z3XGLlFBJ7iB65AMKUOBuqoMFM1OTxv5WYlOkA7qTsNpI337GKTrZta9HGV9XNCWcGwFOK9beCK45Fd37f0XdVgv3acwrwffVtIvs1E-MTOikOCnMGJ6YftpMOz/s320/Screenshot+2015-09-24+22.03.23.png)
As the song moves to more of a bridge element, where the heavy guitar lulls, we see a change in the setting, now to sunset, this mirrors the change in sound and welcomes the more soothing part of the track nicely. It would be odd to flip the settings round , as the sounds would completely not match, and would give off a different meaning. As the song moves towards the end, we see the actress rolling out what looks like a "det cord" , and then eventually detonating the car,
which transitions the setting into a nighttime scene, where pyrotechnics and more fire is used to continue the new elements of fire and explosions to contrast against the darkness. This provides a traditional , "rock" element, where in the final scenes the band or the set they are performing on often is seen to burst into flames, linking back to original themes behind the rock genre, such effect has before been seen by green day and a host of other bands.
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