Audience Research // Bastille //
Please view my artist profile on Bastille:LINK HERE for a more in depth view into their artist image.
Their fan base has often been closely linked to the "hipster phenomenon" , where fans were extremely protective over the band , and liked to be part of the "exclusive group" that was a fan of the group before they became "mainstream" with their largest hit "Pompeii" that saw floods of new fans embracing the band. Many people felt these new fans were purely hopping on the bandwagon and only knew their most popular release.
I have evidence of this element of their fan base below in the form of screenshots off Twitter :
The above tweet by "Gary Cassidy" shows that hipsters are often related to the need to like things that aren't yet cool , so they can boast about this afterwards.
Nowadays "hipster" is often seen as an insult, and there are also some tweets that half mock the hipster ethos , whilst at the same time admitting it is still relevant:
The bottom tweet shown above by "brooks Hanson" shows the outside perspective on hipsters and the fan base of indie/rock bands like Bastille. They are associated with a certain image; graphic tees with rolled up sleeves, black skinny jeans , and converse high tops. The tweet shows that this has become a stereotype for the genre and fans.
Following on from my genre research post, where I mentioned the "laura Palmer " music video and others of bastilles being perfect examples of complex and enthralling videos which provide a completely unique experience to just listening to the song. After searching Twitter it becomes apparent that their fans are very invested in their unique videos , and are often seen as providing that extra experience making them worth watching::
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