// Genre Research //

Starting Small...

Yesterday, our group got together and progressed our search for a song choice for our final production...with 4 vastly unique music tastes, it was likely to be a long process. At the Start, many ideas were put on the table to do with genre, as obviously this plays a huge role in the kind of video you are going to create, and extensive research will go into finding out the key elements of the genre, and the many rules that these sub-divisions of music culture abide by . For example, if we chose rap, we would certainly not get away with producing a blindingly bright pink ballet sequence for "0 to 100"...without some serious justification to back it up. The music video has to follow the genre's  guidelines, and fit into the artists image; again...drake in a Tutu might make for a viral sensation, but not a powerful music video, or one that would fit how he portrays himself as an artist in the music industry.

As a group we very quickly came to the consensus that choosing 'Grime'  as our genre, would very swiftly lead to failure, as it would be staggeringly difficult to create a meaningful representation of songs mostly about gang violence and crime, in rural essex, with a group of teenagers. In the words of our teacher... 'sadly you do not come from "the Ghetto" '.

We also Quickly dismissed Pop, country, and metal, as these were all not the representation , or sound that we were looking for. By this point we had a fair idea that we wanted to find a song that would allow us to create a powerful and complex narrative, that would tell one or a series of stories, possibly with parallel narratives , whilst still fitting the artists image, and sending a deeper message to the audience. We eventually found ourselves veering towards the indie/hipster scene, and started off looking at bands like "Two Door Cinema Club", however we felt that the artist image here was not dark enough for the kind of video we would be looking to create, with their songs having less deeper meaning that the audience can relate to that we would like.

Another band we looked at was 'Phoenix' and at first coming from the "TDCC" area , started by looking at the song- Armistice{ https://www.youtube.com/watch?v=jfTDdqhMocU  },
, then moved onto "Rome", which was our favourite out of the songs we looked at. 
We liked the sound behind it and felt that it had a very wide scope in terms of what we could do with the narrative. We ended on this note , feeling we had a potential choice of song, and also a better idea of the sound we were looking for.