// Artist Identity //

As previously mentioned, for our project, we have to create a new Identity for our chosen artist. One part of this includes coming up with a new branding/name for the artist.

To start this process we wanted to look at the examples of existing bands/artists in our genre, and the reasons behind their names, however we quickly discovered that this was a difficult task, as short of asking the artist themselves, there was never an obvious reason or meaning behind the name that relates to the music. Instead the name, instead of being meaningful, or have a deeper relation with the music; the name was the ionic branding for the artist, setting their identity in stone. The name gives them something to work around when creating the identity, for example "the 1975"s name lends itself well to their black and white social media persona, however the lyrics and the music itself is not directly related, but the name gives them the identity.

The name isn't necessarily a part of the identity, but more of the base of it, that helps bring the whole artist image together.

To come up with an identity for our own artist, we began by brainstorming and coming up with lots of names to put on a shortlist to present to a group and ask their opinions. Some inspiration came from other band names and the way they were structured, the weirdest product of which was "Vietnamese ice-cream truck" ; loosely resembling two door cinema club.

We took our list and presented them to a group, and voice recorded the feedback on the ideas: