Lewis Bryant A2 Media

Showing posts with label Planning. Show all posts

// Digi pack / album cover research //

Today we went out filming for our video, however as a lot of the shots we took were not suitable due to weather compromising the lighting etc , as well as we felt we needed to tweak the shot list and add / remove some.

So to ensure our day was still productive , we decided to pre scout some of our locations , as well as use the camera to shoot for the Digi pack . For this we wanted to include exclusive info and material for the users, as with indie bands and artists in general, they tend to use these as a way to provide the "superfan" factor , where the fan feels like they get more of a relationship with the artist both when watching the music video and the digipack due to the exclusive experience.

The idea of getting something more from the video is something we want to use heavily , similarly to how bastilles music videos are an extra experience instead of just listening to the song. We want to extend this to our digipack , and use it as a way to give the artist a more personal look into our artist .

We shot some potential digipack and extra footage , from which we took screenshots to possibly use as the pictures . We did a rough edit on Instagram with filters , however if we use the images , we would use Adobe Photoshop so we can save them in a good resolution and format.

// COSTUME - SOURCING ///

After commencing with the sourcing of our costumes we started gathering pictures of the exact items being used and so we could check them off our list .

First up is the leather jacket :

Also we have black trainers for the main character to match the rest of the outfit , they fit in with current trends and also don't overreach out of our genre :

// Planning- Costume UPDATE //

After starting to gather and source our props / costume items for the video, we have decided to change the decision of a plain white long-line t-shirt , for a white levi's t shirt, this is because it will be easier for us to source (not having to go out and purchase) meaning filming can commence sooner, as we would either have to go out and buy the shirt , or wait for delivery, adding further complication to the project and taking the scheduling out of our hands is not something we want to do.

We also had considered changing for popular indie brand "stussy" shown below :
however the same issues arose, as we would have to pay €30 plus international delivery for the item , and then need to consider how much time will be lost waiting for the item.

// Font Research 1 //

After Choosing our name for our band, the next objective in terms of creating our artists identity was to come up with the iconic font/logo to represent our band. This was following on from the research we did on how existing bands like the fray/Bastille use their iconic logo/font as almost a trademark for their brand that fans can easily recognise.

Starting with our name "neon island" we liked the idea of using the parts of the name literally; using neon illumination for the font and logo , and also flowy old school font like used in actual neon signs. We want to combine this with possibly a simple palm tree / Island logo to complete the look. The name is almost an oxymoron, as island suggests isolation and a desolate paradise , free from the lights and bustle of a city. Whereas neon could refer to the 24/7 illumination found in large populated cities, completely the opposite of an island. This idea fits the indie genre ideal of being ironic/different in an almost "in your face" way.

// Target Audience 1 //

We have been trying to narrow down our target audience, we have had numerous discussions, we have come up with a broad age range that we are likely to target and that is 15-25. This is because we believe that this age group will be more involved with the struggles of relationships and jealousy, while also being old enough for us to create a complex narrative for the video.

// Location 4 //

For our main task I have been trying to find potential locations for the video, so far the search has been fruitless but I have come up with a list of locations for consideration, they are;

London - Camden, Leicester Square ect...
Cambridge - City center
Chelmsford - City center

We also have come up with a list of sub locations that will not be key to the main task, they are;

Living room
Kitchen
Street
Bedroom

These will hopefully allow us to create a powerful music video to the song we have chosen

// Audience Feedback- Artist name //

In a recent audience feedback session we were discussing potential artists names, the two names were Neon Island and Liquid Noir.

Neon island was the most liked name as people thought it brought a sense of isolationism that they associated with the song.

However Liquid Noir was not chosen to be the name because the audience thought that it was too dark of a name and that it didn't suit the relatively up beat sound of the song.

// Micro element - Setting - Green screening/ masking //

Green screen's are an important part of music videos as they provide a way to add special effects that might not be able to achieve without, for example having footage of a car going down the road but not having the time or budget to be able to actually film in the road.

This would be used within our music video because to simulate a bus crash. To do this you can see the attached video that demonstrates the editing techniques that are needed.

http://youtu.be/9tv9NKu7t1Q - How to Green Screen a car crash.

This technique is very difficult to implement effectively and I feel that a lot of artists use the technique to make their videos look very clean and also make the video look very high tech.